Session 4 Blog: Further Thoughts on Corporate Social Media Strategy
Source: conversationagent.typepad.com After reading the paper Social media? Get serious! Understanding the functional building blocks of social media, I get to know more about the social media ecology and how firms can seize this opportunity using social media to improve corporate image and profits. With the development of social media, the role of consumers changed from passive listeners to active users of the Internet. According the Fader and Winer (2012), the growth of the web of social networking has resulted in user-generated content, or UGC. By analyzing the seven building blocks of social media-- identify, conversations, sharing, presence, relationships, reputation and groups, firms can develop better strategies to monitor, understand and response to different social media activities. Moreover, learning how to harness user generated content, the corporation can reach more consumers. From the corporation’s perspective, one of the most important purpose