Session 9 Blog Assignment
In this post, I will choose one of the questions I’ve received and answer it. This question is from Yanran: What kind of ICT do you think would be of great help in corporate communication? source: http://www.tmtpost.com/101821.html According to an official survey, there were only 9 of the world’s TOP 500 companies do not use any social media platforms or tools in 2016. From my perspective, the companies that actively involve their audience in the creation of value are more likely to succeed in an ever more connected world. Therefore, the highly interactive social media is no doubt a significant tool that would be of great help in corporate communication — it is not only a marketing tool, but also an effective way to develop brand image and corporate reputation. In the article that I critiqued, Infusing social media with humanity: Corporate character, public engagement, and relational outcomes, the authors tende