Xiaoxue_Shirley Chen

source: https://www.123rf.com To answer the research question: How can technology companies succeed in Corporate Social Responsibility (CSR) communication through social media ？ , I plan to do a literature review in this field. For this week, I have downloaded more than 20 articles from the online library, which including the topics of CSR communication strategies, social media and corporate e-reputation. Nevertheless, I found there is few study that particularly focus on corporate communications of technology companies or ICT industry. Therefore, I am considering to search for some cases of global leading technology companies to promote my study in this topic, as well as turn to some Chinses database to find various resources from different perspectives. To undertake some comparative studies in my literature review, I would like to choose one of the  worldwide   top technology companies like Google or IBM, and one Chinese domestic enterprise like Tencent. ...

In this post, I will choose one of the questions I’ve received and answer it. This question is from Yanran: What kind of ICT do you think would be of great help in corporate communication? source: http://www.tmtpost.com/101821.html According to an official survey, there were only 9 of the world’s TOP 500 companies do not use any social media platforms or tools in 2016. From my perspective, the companies that actively involve their audience in the creation of value are more likely to succeed in an ever more connected world. Therefore, the highly interactive social media is no doubt a significant tool that would be of great help in corporate communication — it is not only a marketing tool, but also an effective way to develop brand image and corporate reputation. In the article that I critiqued, Infusing social media with humanity: Corporate character, public engagement, and relational outcomes, the authors t...